Profile
James McGruer 
James McGruer is passionate about providing effective marketing solutions that deliver results. James thrives on helping businesses achieve their targets and has over 14 years experience in New Zealand and the United Kingdom.
James’s industry sector experiences spans manufacturing, retail, publishing, agency, media, public sector and agriculture. He has worked on both the agency and the client side of marketing which has provided valuable experience in managing service deliverables.
As a business mentor with Business Mentors New Zealand James volunteers his time to work with businesses to develop their marketing capabilities.
specialist expertise
Direct marketing
Direct mail campaigns - email campaigns - customer relationship management - market segmentation
Online marketing
Website development - design and navigation - user journey - search engine marketing (SEM)
Sales promotion
Sales collateral - sales channel management - campaign delivery management - point of sale (POS) - promotional programmes
Market development
Market analysis and intelligence - proposition development - new product development - market launches
Marketing strategy
Communication channel selection - planning - brand development and management
qualifications
Bachelor of Commerce (Management) Otago University New Zealand
Diploma for Graduates (Management) Otago University New Zealand
published articles
Marketing in the United Kingdom:James McGruer on the NHS Marketing
Tackling obesity with direct mail
Mail serves local government the best
Do not overlook traditional marketing
linkedIn profile
Back to our team.
Marketing services
- Direct Marketing results
- Cost effective Email Marketing
- Effective Sales Communication
- Successful Campaigns
the blog
- Direct Mail - creative vs data
- Creating effective brochures
- What is your proposition?
- Get your message right
- SME campaign planning
- Eye tracking shapes marketing
- Producing effective copy
- Choosing Email or Direct Mail?