the Bridge

The Bridge – marketing that works

• Newsletters are easy with NewsBridge May 25, 2011
  When we ask people what results they get from their digital and print newsletters we consistently hear: a. We’re all really busy so our newsletters are often a last minute scramble b. Our newsletters are ok but they’re not producing the results we’d hoped for c. We’re starting to wonder if people actually read our […]
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• Creative briefs that work May 6, 2011
  Producing a great brief is the first critical step towards an effective direct marketing campaign. The brief can be compared to a road map which allows your agency to understand what your goals are and how best to achieve them. To overcome the challenges of producing a great brief we look at guidelines that will […]
  James McGruer
• Creative designs that gain customers January 25, 2011
  Obtaining more paying customers in today’s economic climate is both challenging and a must for you to keep your business doors open. How can you produce fantastic direct marketing that will pull in the customers and get your message out there? To produce and design direct marketing that works for your specific business requirements the […]
  James McGruer
• Get your message right September 28, 2010
  In the age of Twitter and web 2.0 the power of the written word is fast becoming an underrated concept. The basic knowledge of how to craft compete sentences with engaging and effective messaging is a dying practice. Who was it that said, “The pen is mightier than the sword”? So let’s dust of this […]
  James McGruer
• What is your proposition? August 24, 2010
  Creating an engaging and relevant market proposition is a crucial step in the process of developing a direct marketing campaign. It is essential that you fully understand the uniqueness of your businesses offer and can express its value in a way that the customer understands. Ask yourself why should the customer choose you? Defining your […]
  James McGruer
• Who is your customer anyway? July 13, 2010
  It seems an obvious question – but do you know who your customers really are? Developing an accurate picture of your customer is a fundamental basic for developing a successful direct marketing programme. The ability to describe your typical customer in a few short sentences is a valuable skill.   Four key reasons for building […]
  James McGruer
• Direct marketing best practice : Data is #1 June 1, 2010
  Accurate customer data is the cornerstone of a successful direct marketing programme. The right data obtained from your current customer base or an external source can provide you with an important and insightful view of your existing or potential customers. The insights provided by your data resource will help you generate a better picture of […]
  James McGruer
• Creating effective brochures March 23, 2010
  Developing an effective sales brochure can help you to communicate your product or service benefits to your customers and as a result increase sales success rates. Producing a brochure or piece of sales collateral is a fairly common business task; however in my experience many businesses struggle with this aspect of marketing. There are a […]
  James McGruer
• Choosing your marketing channel January 21, 2010
  The digitalization process is continuing to drive the proliferation of media around the world. The result of this development is an ever increasing choice of marketing channels. Choosing the right marketing channels for your SME business is not an exact science, in many business cases it will be a matter of trial and error. However […]
  James McGruer
• Develop a unique selling proposition USP – part 1 December 3, 2009
    You’re USP Developing an effective Unique Selling Proposition (USP) is one of the key foundations of creating a competitive and successful business. Getting your USP right from the outset can make your marketing and sales activity a lot more effective. It also makes it easier for you to communicate a consistent message in a […]
  James McGruer